AI makes polish cheap. What makes you valuable?
e.l.f.’s handmade holiday film raises a useful question: can visible skill and care become part of a brand’s value? A campaign to explore, a hypothesis to test — not proof of higher sales.
e.l.f. · Made to Stand OutOfficial campaign announcement · 2 November 2026. Handmade stop-motion, physical puppets and miniature sets. Production claims from the brand; no sales or preference lift established.The Wall Street Journal · Pencils, clay and stop-motionFurther reading · access may require a subscription. Only limited page content was accessible during research; broader claims were not used as verified evidence.